
The website www.tonydorio.com is one of the most interesting and intriguing websites I have seen in quite some time. The site is genius in its simplicity and yet technologically savvy in a way that can be easily understood by anyone versed in web browsing.
The website is essentially an open portfolio for some of the photographs D’Orio has created over the years. The navigation is very simple only offering visitors a biography, contact information, and a client log in that I assume takes you deeper into the site.
The design of the page is broken up into a 10×9 grid of blocks, mostly grayscale photos, and when you navigate to one of the options some of the pictures are replaces with a bright yellow background.
The lack of any real content didn’t really bother me at all because the photos, that are mostly portraits or ad-work, are so much fun that you forget that you were actually looking for information. When you hover over a picture it changes from grayscale to color, and when you click on any of the photos the site slowly draws a yellow “X” over that picture thumbnail and then the frame of the site pans left or right and the picture appears enlarged and a full resolution. Then you have the option to either close that picture, move to the next picture, and move to the previous picture. Another fun aspect is the layout of the photos on the grid changes each time you load the webpage so if you choose to just cycle through the pictures there is no telling which one with be displayed next. The yellow “X” will still appear over each photo to let you know which you have viewed.
The sleek and stylish movements of the site don’t seem forced or heavy handed and the muted color scheme doesn’t bother me at all because nearly every photo is an explosion of color.
The moment I found this website I knew this would be the one I’d critique. It’s related to our job, and it exhibits what I think site designers should aspire to create. Websites that don’t overstep their bounds and they do it in what I like to call a “clean and sexy” way.
As soon as I was done poking around the site and viewing each of the pictures in its full res version, I was compelled to do some quick research on the photographer. I was hooked. So if the site was designed to pique a viewer’s interest in Tony D’Orio and his photography, I am a testament to its effectiveness.